Profile your customers.Most business can tell you how many products they sold and what the products do. Very few of them actually know who their customers are. Segment your customers.This is a difficult process in most businesses because the information has not been...
Our experience tells us that highly successful businesses are adequate in all three of the following areas, but excel in at least one, depending on their chosen strategic focus in delivering outstanding customer value. Product excellence – strategies that deliver the...
There’s a saying that: “profit is opinion but cash is fact”. This in part alludes to the notion that profit can be calculated in many different ways with many different interpretations. It also asserts that cash is more tangible and cash flow is the lifeblood of a...
There are as many as 80-90,000 businesses on sale in the UK at any one time. That’s a lot of competition for vendors wanting to get the right price, and for buyers looking to acquire the perfect business. It also raises many questions. What’s your business worth? What...
So many business people we talk to complain that it’s really hard to find good staff, which is supported by a recent survey which said that recruiters are struggling to fill posts, (with a knock-on effect on salaries). The UK economy is forecast to grow, but this...
By Simon Fawkes, Director – Business to Markets Ltd Most organisations suffer from too much planning that does not achieve the desired results. Increase the size of the organisation, the number of management layers and departments, and the problem only gets...
